Entitativity and its consequences for sponsorship
conference contribution
posted on 2016-01-12, 10:05 authored by Peter Dickenson, Anne SouchonAnne SouchonEntitativity and its consequences for sponsorship
History
School
- Business and Economics
Department
- Business
Published in
World Marketing CongressCitation
DICKENSON, P. and SOUCHON, A.L., 2015. Entitativity and its consequences for sponsorship. Presented at the 18th Academy of Marketing Science World Marketing Congress, Bari, Italy, 21-25th July.Publisher
Springer (© Academy of Marketing Science)Version
- AM (Accepted Manuscript)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Publication date
2015Notes
This paper is in closed access. This paper was subsequently published as: DICKENSON, P. and SOUCHON, A.L., 2016. Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting Context. IN: Petruzzellis, L. and Winer, R.S. (eds). Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. SpringerISBN
9783319298764;3319298763;9783319298771ISSN
2363-6165eISSN
2363-6173Publisher version
Book series
Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLanguage
- en
