Published inWorld Marketing Congress
CitationDICKENSON, P. and SOUCHON, A.L., 2015. Entitativity and its consequences for sponsorship. Presented at the 18th Academy of Marketing Science World Marketing Congress, Bari, Italy, 21-25th July.
PublisherSpringer (© Academy of Marketing Science)
VersionAM (Accepted Manuscript)
Publisher statementThis work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/
NotesThis paper is in closed access. This paper was subsequently published as: DICKENSON, P. and SOUCHON, A.L., 2016. Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting Context. IN: Petruzzellis, L. and Winer, R.S. (eds). Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Springer
Book seriesDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science