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Experiential marketing and sporting events: a spectator perspective

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conference contribution
posted on 2012-07-24, 12:18 authored by Guillaume Bodet, Nicolas Chanavat
How extra-ordinary experiences provided in sporting events are lived by spectators and what are their consequences in terms of consumer behaviour.

History

School

  • Sport, Exercise and Health Sciences

Citation

BODET, G.S.P. and CHANAVAT, N., 2011. Experiential marketing and sporting events: a spectator perspective. Presented at the 19th Conference of the European Association for Sport Management, 7th-10th September, Madrid, Spain.

Publisher

European Association for Sport Management

Version

  • AM (Accepted Manuscript)

Publication date

2011

Notes

This is a conference paper.

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Language

  • en

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    Loughborough Publications

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    untaggedMedical and Health Sciences not elsewhere classified

    Licence

    CC BY-NC-ND 4.0

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