Exploring the sponsor credibility-attitude-purchase intentions relationship: A case of university sport sponsored apparel [Abstract]
conference contribution
posted on 2024-06-26, 13:39 authored by Wenjing FuWenjing Fu, Peter DickensonPeter DickensonExploring the sponsor credibility-attitude-purchase intentions relationship: A case of university sport sponsored apparel [Abstract]
History
School
- Sport, Exercise and Health Sciences
Source
Sport Management and Social InclusionVersion
- AM (Accepted Manuscript)
Acceptance date
2024-06-14Publisher version
Language
- en
Location
Paris, FranceEvent dates
3rd September 2024 - 6th September 2024Depositor
Wenjing Fu. Deposit date: 17 June 2024Usage metrics
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