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Reason: Publisher requirement. Another paper from this proceedings by the same author is available in the repository.

Framing multimodal discourses about place as graphic landscaping

conference contribution
posted on 01.02.2022, 11:18 authored by Hang Pan, Robert G. HarlandRobert G. Harland, Alison Barnes
This paper reports on preliminary research that formulates an emergent theoretical framework through the consideration of graphic design research in conjunction with the concept of semiotic landscape in place. The purpose of this research is to extend our understanding of the current discursive modalities in typographic landscape/landscaping and semiotic landscape using the notion of graphic knowledge. It positions graphic design elements as possessing the semiotic potential to contribute to the interdisciplinary research of multimodal discourses about places. This research began with a review of the literature in relation to the development of linguistics, semiotics and, latterly, typographic landscaping. This development links graphic knowledge from social semiotics, providing the fundamental connection between semiotic landscape and graphic design. A new theoretical framework was established by combining urban graphic design and semiotic landscape, and a new theoretical hypothesis of ‘graphic landscaping’ is proposed to refer to the discursive ability of graphic design elements in social places.


Loughborough University

China Scholarship Council



  • Design and Creative Arts


  • Creative Arts
  • Design


With Design – 9th International Congress of International Association of Societies of Design Research Conference 2021




AM (Accepted Manuscript)

Acceptance date





Hong Kong

Event dates

5th December 2021 - 9th December 2021


Dr Robert Harland. Deposit date: 1 February 2022