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Framing multimodal discourses about place as graphic landscaping

conference contribution
posted on 2022-02-01, 11:18 authored by Hang Pan, Robert G. HarlandRobert G. Harland, Alison Barnes
This paper reports on preliminary research that formulates an emergent theoretical framework through the consideration of graphic design research in conjunction with the concept of semiotic landscape in place. The purpose of this research is to extend our understanding of the current discursive modalities in typographic landscape/landscaping and semiotic landscape using the notion of graphic knowledge. It positions graphic design elements as possessing the semiotic potential to contribute to the interdisciplinary research of multimodal discourses about places. This research began with a review of the literature in relation to the development of linguistics, semiotics and, latterly, typographic landscaping. This development links graphic knowledge from social semiotics, providing the fundamental connection between semiotic landscape and graphic design. A new theoretical framework was established by combining urban graphic design and semiotic landscape, and a new theoretical hypothesis of ‘graphic landscaping’ is proposed to refer to the discursive ability of graphic design elements in social places.

Funding

Loughborough University

China Scholarship Council

History

School

  • Design and Creative Arts

Department

  • Creative Arts
  • Design

Published in

[ ] With Design: Reinventing Design Modes: Proceedings of the 9th Congress of the International Association of Societies of Design Research (IASDR 2021)

Pages

2108–2117

Source

With Design – 9th International Congress of International Association of Societies of Design Research Conference 2021

Publisher

Springer

Version

AM (Accepted Manuscript)

Rights holder

© The Author(s)

Publisher statement

This version of the contribution has been accepted for publication, after peer review (when applicable) but is not the Version of Record and does not reflect post-acceptance improvements, or any corrections. The Version of Record is available online at: https://doi.org/10.1007/978-981-19-4472-7_138. Use of this Accepted Version is subject to the publisher’s Accepted Manuscript terms of use https://www.springernature.com/gp/open-research/policies/accepted-manuscript-terms.

Acceptance date

2021-09-10

Publication date

2022-11-06

Copyright date

2022

ISBN

9789811944710; 9789811944727

Language

en

Editor(s)

Gerhard Bruyns; Huaxin Wei

Location

Hong Kong

Event dates

5th December 2021 - 9th December 2021

Depositor

Dr Robert Harland. Deposit date: 1 February 2022

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