This paper reports on preliminary research that formulates an emergent theoretical framework through the consideration of graphic design research in conjunction with the concept of semiotic landscape in place. The purpose of this research is to extend our understanding of the current discursive modalities in typographic landscape/landscaping and semiotic landscape using the notion of graphic knowledge. It positions graphic design elements as possessing the semiotic potential to contribute to the interdisciplinary research of multimodal discourses about places. This research began with a review of the literature in relation to the development of linguistics, semiotics and, latterly, typographic landscaping. This development links graphic knowledge from social semiotics, providing the fundamental connection between semiotic landscape and graphic design. A new theoretical framework was established by combining urban graphic design and semiotic landscape, and a new theoretical hypothesis of ‘graphic landscaping’ is proposed to refer to the discursive ability of graphic design elements in social places.
Funding
Loughborough University
China Scholarship Council
History
School
Design and Creative Arts
Department
Creative Arts
Design
Published in
[ ] With Design: Reinventing Design Modes: Proceedings of the 9th Congress of the International Association of Societies of Design Research (IASDR 2021)
Pages
2108–2117
Source
With Design – 9th International Congress of International Association of Societies of Design Research Conference 2021
This version of the contribution has been accepted for publication, after peer review (when applicable) but is not the Version of Record and does not reflect post-acceptance improvements, or any corrections. The Version of Record is available online at: https://doi.org/10.1007/978-981-19-4472-7_138. Use of this Accepted Version is subject to the publisher’s Accepted Manuscript terms of use https://www.springernature.com/gp/open-research/policies/accepted-manuscript-terms.