Loughborough University
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Lead-user needs and trends within sustainable transport

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conference contribution
posted on 2013-06-27, 09:20 authored by Nirmal Morjaria, Tracy RossTracy Ross, Andrew MayAndrew May
Initiation of the lead user method depends upon successful collection of lead user needs and trends. These pieces of information are determined from secondary sources, and interviews with market and technology experts. Specifically, the trends provide an overview of prevailing issues in the area, and their associative user needs can be useful for understanding the elements which must constitute future products, processes and services. Both of these types of information are essential for identification and recruitment of ‘lead users’, an innovative type of user. This study documents the process of collecting this information within the sustainable transport domain, and subsequently presents the collected future needs and underlying behavioural trends. Finally, it suggests a high-level replication procedure for conducting similar processes within alternative domains.



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MORJARIA, N., ROSS, T. and MAY, A., 2013. Lead-user needs and trends within sustainable transport. IN: Melkas, H. and Buur, J. (eds.) Proceedings of the 3rd Participatory Innovation Conference, PIN-C 2013, Lahti, Finland, 18- 20 June 2013. LUT Scientific and Expertise Publications Tutkimusraportit - Research Reports No.6, pp.411-415.


PIN-C 2013


  • AM (Accepted Manuscript)

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This paper was presented at the 3rd Participatory Innovation Conference, PIN-C, Lahti, Finland, 18-20 June 2013.The website is at: http://www.lut.fi/web/en/pin-c-2013




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