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Mainstreaming social marketing in the WASH interventions of Terre des homes in South Asia

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conference contribution
posted on 2018-02-12, 15:10 authored by Laxman Kharal
The quest of Terre des hommes’ (Tdh), South Asia WASH team for a structured systematic process in hygiene interventions seems appropriate through inclusion of Social Marketing (SM) approach. Social Marketing that is also used for influencing behaviour for social gain (in contrast to the corporate financial gain in case of commercial marketing), is also found to be applicable in community mobilization for water sanitation infrastructure sustainability and in the development of appropriate WASH infrastructure features. Further, Social Marketing is also found to be compatible with the logical framework approach of project cycle management. This paper briefs these aspects of Social Marketing along with its major features that are found to be relevant in the plan of Tdh in its application to address the issue of hand washing with soap.



  • Architecture, Building and Civil Engineering

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  • Water, Engineering and Development Centre (WEDC)

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WEDC Conference


KHARAL, L., 2015. Mainstreaming social marketing in the WASH interventions of Terre des hommes in South Asia. IN: Shaw, R.J. (ed). Water, sanitation and hygiene services beyond 2015 - Improving access and sustainability: Proceedings of the 38th WEDC International Conference, Loughborough, UK, 27-31 July 2015, 5pp.


© WEDC, Loughborough University


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This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

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