Management and innovation

One of the key priorities of creative and realistic management - a today's must for every enterprise - is the continuous search for innovation. Envisaging the future and analysing the market, either in a traditional way or using modern methods like SWOT Analysis, can be of great assistance. They offer a combined knowledge, regarding the company and the business environment, it's departments, the products or services and the competition. They help managers to recognise the strong and weak points of their organisation, and to be better prepared to face the opportunities and threats just ahead of them. Discipline in strategy, diversified for the different types of businesses, is also important. A unique case study, with more negative than positive hints, is quoted.