Market complexity evaluation to enhance the effectiveness of TRIZ outputs
conference contributionposted on 31.10.2018, 09:16 authored by Paolo Carrara, Davide Russo, Anna Rita BennatoAnna Rita Bennato
In the context of innovation consulting activity, it may happen working in technical fields characterized by a high competitiveness level. Although TRIZ allows reaching innovative ideas in any kind of industry, it does not suggest any tool in order to evaluate the success rate of the invention in the reference market. During the last years, TRIZ got methodological contributes to sharpen the matching between the inventive idea and the actual needs of the market, for example the market potential tool. In order to support TRIZ experts in selecting the best innovation strategy, this paper introduces a new tool for the TRIZ toolbox that takes into account the competitiveness level of the market. Several economics works disclose the correlation between the patent-citation triadic relationships and the presence of dominant positions of few competitors. A patent analysis, focused on triads in patent citation, can inform the TRIZ expert about potential critical situation able to prevent the success of an inventive solution. It can generate an important indicator that helps him in selecting the most promising innovation strategy. The method could be integrated in a classic TRIZ activity, using commercial patent searching tools. The case study shows how to extract this kind of indicator from patent citation environment in Machine Learning field.
- Business and Economics