Marketing of household toilets in Ghana
conference contribution
posted on 2018-02-12, 15:09 authored by Amaka E.U. Obika, Joseph Boateng, Alhassan J. Kanu, Oliver FrimpongThis paper describes a research on the application of
commercial marketing approach to sanitation. The research
project is being conducted in Nkawie/Toase, a small
town in Ghana by WEDC; LSHTM, and TREND (a local
NGO based in Kumasi, Ghana) in collaboration with the
Atwima District Assembly. The research is still on going;
therefore this paper presents the process that is being
implemented and some of the results.
History
School
- Architecture, Building and Civil Engineering
Research Unit
- Water, Engineering and Development Centre (WEDC)
Published in
WEDC ConferenceCitation
OBIKA, A.E.U. ... et al, 2003. Marketing of household toilets in Ghana. IN: Harvey, P. (ed). Towards the millennium development goals - Actions for water and environmental sanitation: Proceedings of the 29th WEDC International Conference, Abuja, Nigeria, 22-26 September 2003, pp. 48-50.Publisher
© WEDC, Loughborough UniversityVersion
- VoR (Version of Record)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Publication date
2003Notes
This is a conference paper.Other identifier
WEDC_ID:12998Language
- en
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