Marketing of household toilets in Ghana
conference contributionposted on 12.02.2018, 15:09 by Amaka E.U. Obika, Joseph Boateng, Alhassan J. Kanu, Oliver Frimpong
This paper describes a research on the application of commercial marketing approach to sanitation. The research project is being conducted in Nkawie/Toase, a small town in Ghana by WEDC; LSHTM, and TREND (a local NGO based in Kumasi, Ghana) in collaboration with the Atwima District Assembly. The research is still on going; therefore this paper presents the process that is being implemented and some of the results.
- Architecture, Building and Civil Engineering
- Water, Engineering and Development Centre (WEDC)