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Message heard and understood?

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conference contribution
posted on 2018-02-12, 15:07 authored by Sarah Reynolds
Development depends upon communication. To have practical benefit, development specialists wishing to influence change in policies, change in attitude or adoption of technologies, must communicate clearly and effectively so that the message is heard and understood by all those who could potentially benefit from their activities. Furthermore, competition for development funds is fierce. Development agencies, research institutes, and others dependent on external funding, need to present a high profile. They need to demonstrate that their projects and programmes have been effective. They need to demonstrate that their proposals for future work justify support. They need to reach people of influence. The mass media - print, radio and the Internet - offers rapid, widespread knowledge transfer to different target groups adding further value to interpersonal communication.

History

School

  • Architecture, Building and Civil Engineering

Research Unit

  • Water, Engineering and Development Centre (WEDC)

Published in

WEDC Conference

Citation

REYNOLDS, S., 2001. Message heard and understood? IN: Scott, R. (ed). People and systems for water, sanitation and health: Proceedings of the 27th WEDC International Conference, Lusaka, Zambia, 20-24 August 2001, pp. 154-155.

Publisher

© WEDC, Loughborough University

Version

  • VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2001

Notes

This is a conference paper.

Other identifier

WEDC_ID:10324

Language

  • en

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    WEDC 27th International Conference

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