Mobility-as-a-Service：A Critical Review and the Generalized Multi-modal Transport Experience.pdf (1.3 MB)
Mobility-as-a-Service: a critical review and the generalized multi-modal transport experience
conference contributionposted on 2019-12-18, 11:14 authored by Yuanjun Li, Andrew MayAndrew May, Sharon CookSharon Cook
Considering MaaS still lacks a widely accepted definition, several pilots were launched without a solid reference, which has given rise to an unclear situation in market. This paper aims to help researchers and stakeholders to have an overall comprehension of MaaS and grasp a critical review on present concept by analysing the generalized multi-modal transport experience, service offerings of MaaS pilots and the knowledge raise by researchers and academic organizations, and then to summarize an generalized user experience map base on Multi-Level Service Design (MSD) model to narrow down the concept boundary and support further User-centred Design related researches.
Published inCross-Cultural Design. Culture and Society
Pages186 - 206
Source21st HCI International Conference on Human-Computer Interaction (HCII 2019)
- AM (Accepted Manuscript)
Rights holder© Springer Nature Switzerland AG
Publisher statementThe final authenticated version is available online at https://doi.org/10.1007/978-3-030-22580-3_15.
Book seriesLecture Notes in Computer Science;11577