Loughborough University
Hamadou-2440.pdf (478.48 kB)

Relying on local socio-cultural values to have good hygiene practices permanently adopted

Download (478.48 kB)
conference contribution
posted on 2018-02-12, 15:11 authored by Morou Hamadou, Jean-Philippe Debus, Caroline Agalheir
The right to a healthy environment is enshrined in Article 35 of Niger’s constitution, in line with the United Nations’ recognition of access to water and sanitation as a universal human right since 2010. In rural Niger, despite the State's efforts and many actors’ projects to improve people's behaviour, good hygiene practices remain rare. The open- defecation rate is 86% and the rate of access to improved sanitation facilities only 5% in rural areas (UNICEF and WHO, 2015). Catholic Relief Services (CRS) PASAM-TAI project spreads good hygiene practices through messages integrating socio-cultural values, beliefs, and economic determinants that are important to target populations. The project communication strategy uses entertaining, interactive communication channels tailored to the target groups, which has brought good results at scale in the construction of household latrines, their hygienic use, handwashing with soap and water, and safe drinking water storage.



  • Architecture, Building and Civil Engineering

Research Unit

  • Water, Engineering and Development Centre (WEDC)

Published in

WEDC Conference


HAMADOU, M. ... et al, 2016. Relying on local socio-cultural values to have good hygiene practices permanently adopted. IN: Shaw, R.J. (ed). Ensuring availability and sustainable management of water and sanitation for all: Proceedings of the 39th WEDC International Conference, Kumasi, Ghana, 11-15 July 2016, Briefing paper 2440, 6pp.


© WEDC, Loughborough University


  • VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date



This is a conference paper.

Other identifier



  • en

Usage metrics

    WEDC 39th International Conference


    No categories selected