Role of advocacy campaign to achieve sustainable rural sanitation reform

The paper has discussed the results of case study on the role of field advocacy campaign for Sanitation Reform Programme launched during 2005-06 by the Public Health Engineering Department in the state of Arunachal Pradesh. The major emphasis was on the awareness, motivation and advocacy to construct household toilets in the Lempia village of Lower Subansiri District. Field level advocacy was undertaken to generate demand among the villagers for the construction household toilets. A behavioural change was noticed when the villagers started using toilets. The lesson learnt from the case study was the role of advocacy for motivating villagers to construct their own household toilets which has a direct bearing on the health of the people. The institutional development and capacity building must be given due importance to take up advocacy at the grass-root level to motivate the villagers and to generate demand for the construction of toilets.