Sanitation marketing in Nepal in support of open defecation free social movement

Nepal’s Sanitation achievement been accelerated by the sanitation social movementl that prioritizes the elimination of Open Defaecation (OD) in line with the Sanitation and Hygiene Master Plan launched in 2011 by the Government of Nepal. UNICEF partnered with International Development Enterprises (iDE) Nepal to develop a market-based approach for sanitation for strengthening the sanitation supply chain in eight Terai districts with high rates of OD. A product named “Easy Latrine” was promoted as a major component of the programme that could all be purchased from one retailer in a ‘one-stop shop’ manner to enable an efficient purchasing experience for the consumer. In a period of 18 months, total of 33,730 easy latrines were sold in 56 villages and 6 villages were declared Open Defecation Free. This paper aimed at sharing the experience from implementation of sanitation marketing model.