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Scenario planning for construction companies
conference contribution
posted on 2009-11-16, 12:30 authored by Robby SoetantoRobby Soetanto, Chris GoodierChris Goodier, Simon Austin, Andrew Dainty, Andrew PriceAbility to understand the future holds the key to sustained competitive advantage.
The key question is how to embed this ability into the strategic management skill-sets
of companies using appropriate tools, techniques and processes, and involving the
appropriate stakeholders. Futures methodology literature suggests that scenario
planning is a powerful technique for looking at the future that is rarely used in
construction. An implementation framework for company scenario planning is
proposed derived from relevant parts of the literature and evolved through a series of
interactions with industry. The framework emphasises that the awareness of external
factors and industry scenarios, and the extent of stakeholder engagement throughout
the process will determine the overall efficacy of scenario planning. Benefits will
accrue from having a common understanding of alternative futures by explicitly
capturing perceived future events, drivers and pathways in scenario mapping
exercises. This should place companies in a better position to navigate their future
and deal with potential threats and opportunities.
History
School
- Architecture, Building and Civil Engineering
Citation
SOETANTO, R. ... et al, 2007. Scenario planning for construction companies. IN: Hughes, W. (ed.). CME 2005 Conference: Proceedings of the Inaugural Construction Management and Economics ‘Past, Present and Future’ conference: 16th-18th July 2007, University of Reading, UK.Publisher
University of ReadingVersion
- AM (Accepted Manuscript)
Publication date
2007Notes
This is a conference paper.ISBN
9780415460590;041546059XLanguage
- en