Loughborough University

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Scenario planning for implementing construction innovation

conference contribution
posted on 2017-01-30, 15:19 authored by Ibrahim A. Motawa, Andrew Price, William D. Sher
Innovation within the highly fragmented construction industry operating within an uncertain environment requires further development for the traditional planning techniques. Uncertainty that cannot be resolved cannot affect the consequence of the decision analysis to implement innovations. However, improved perfonnance gained from adopting more innovative approaches requires commitment, uncertainties affected that innovations require flexibility to manipulate these uncertainties. This paper presents a modelling technique, currently under development, that simulates construction innovation implementation by their nature of experimentation, iteration and refinement activities. The proposed model targets balancing commitment and flexibility. This can be achieved by scenario planning designed to reflect the same prediction with different outcomes for uncertainties. Scenarios based on causality are suitable for rational reasoning processes, and mental models negotiation and expectations. The paper also discusses the main components of achieving successful scenario planning.



  • Architecture, Building and Civil Engineering

Published in

The Challenge of change: Construction and building for the new millennium Presented at COBRA 1999, RICS Construction and Building Research Conference


172 - 181


MOTAWA, I., PRICE, A. and SHER, W., 1999. Scenario planning for implementing construction innovation. IN: Proceedings of 1999 RICS Construction and Building Conference (COBRA 1999). The challenge of change: construction and building for the new millennium, Salford, Great Britain, 1-2 September 1999, pp.172-181.


Royal Institution of Chartered Surveyors


  • VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

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Closed access.



Publisher version


  • en


University of Salford, Salford, UK