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Segmenting NBA's Chinese viewers based on their searched experiences

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conference contribution
posted on 24.07.2012, 12:42 by Guillaume Bodet, Iouri Bernache-Assollant, P. Bouchet
What do Chinese viewers look for when watching NBA games?

History

School

  • Sport, Exercise and Health Sciences

Citation

BODET, G.S.P., BERNACHE-ASSOLLANT, I. and BOUCHET, P., 2010. Segmenting NBA's Chinese viewers based on their searched experiences. Presented at the 18th European Association for Sport Management Conference: Bridging Sport Management Across Europe, 15th-18th September, Prague, Czech Republic.

Publisher

European Association for Sport Management

Version

AM (Accepted Manuscript)

Publication date

2010

Notes

This is a conference paper.

Language

en

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Keywords

Exports