Bodet EASM 2010_reviewed version.pdf (111.51 kB)
Download fileSegmenting NBA's Chinese viewers based on their searched experiences
conference contribution
posted on 2012-07-24, 12:42 authored by Guillaume Bodet, Iouri Bernache-Assollant, P. BouchetWhat do Chinese viewers look for when watching NBA games?
History
School
- Sport, Exercise and Health Sciences
Citation
BODET, G.S.P., BERNACHE-ASSOLLANT, I. and BOUCHET, P., 2010. Segmenting NBA's Chinese viewers based on their searched experiences. Presented at the 18th European Association for Sport Management Conference: Bridging Sport Management Across Europe, 15th-18th September, Prague, Czech Republic.Publisher
European Association for Sport ManagementVersion
- AM (Accepted Manuscript)
Publication date
2010Notes
This is a conference paper.Language
- en
