Segmenting NBA's Chinese viewers based on their searched experiences

Bodet, Guillaume; Bernache-Assollant, Iouri; Bouchet, P.

Bodet EASM 2010_reviewed version.pdf (111.51 kB)

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Segmenting NBA's Chinese viewers based on their searched experiences

conference contribution

posted on 2012-07-24, 12:42 authored by Guillaume Bodet, Iouri Bernache-Assollant, P. Bouchet

What do Chinese viewers look for when watching NBA games?

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School

Sport, Exercise and Health Sciences

Citation

BODET, G.S.P., BERNACHE-ASSOLLANT, I. and BOUCHET, P., 2010. Segmenting NBA's Chinese viewers based on their searched experiences. Presented at the 18th European Association for Sport Management Conference: Bridging Sport Management Across Europe, 15th-18th September, Prague, Czech Republic.