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Selling soap and latrines in Madagascar and Djibouti: results of marketing surveys

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conference contribution
posted on 12.02.2018, 15:11 authored by Tom Heath, Honore Hafany, Kadr Mohammed
Action Contre la Faim is implementing a social marketing project in Madagascar and Djibouti. The project aims to facilitate the construction of latrines and hand washing devices with soap without the use of subsidies. This paper outlines the social marketing process used in the project and provides detail on implementation and results of its early stages. The results include information on the barriers, motivations, drivers and requested features for latrines and hand washing devices. It then summarises how these are being developed into marketable products. The paper concludes with the current lessons learnt from the project and the main recommendations.


The authors would like to extend thanks to AFD for funding the project.



  • Architecture, Building and Civil Engineering

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  • Water, Engineering and Development Centre (WEDC)

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WEDC Conference


HEATH, T., HAFANY, H. and MOHAMMED, K., 2017. Selling soap and latrines in Madagascar and Djibouti: results of marketing surveys. IN: Shaw, R.J. (ed). Local action with international cooperation to improve and sustain water, sanitation and hygiene (WASH) services: Proceedings of the 40th WEDC International Conference, Loughborough, UK, 24-28 July 2017, Paper 2674, 6pp.


© WEDC, Loughborough University


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This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

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