Service Blueprint for Sustainable Business Model Evaluation
The adverse societal impacts caused by sharing mobility - a form of service-based sustainable business model innovations, showed that operation activities and managerial practices impact heavily on the sustainable value of a service offering. To identify how new service development (NSD) activities can better support the proposed service offering for sustainability, evaluating sustainability of service operations is needed. This study draws learnings from service design, product-service system and sustainable innovation research streams, to build sustainability evaluation framework into service blueprint. Six expert-interviews and two mobility case studies were developed, to illustrate service blueprint's capability in mapping sustainability input and benefits created during NSD and service operation activities. Results revealed a) the shift from using sustainable ‘value’ to ‘benefits’ concept in service operation evaluation, b) the public-private collaboration dilemma and c) the agile NSD and sustainable innovation incompatibility. This paper aims to offer a springboard for practitioners and researchers to uncover compelling insights, discuss latest service design developments, and envision future directions for integrating sustainability into service-based business model innovation.
History
School
- Loughborough University London
Published in
Conference proceedings of the Academy of Design and Innovation Management 2019: Research Perspectives In the era of TransformationsPages
848-875Source
Academy for Design Innovation and Management Conference 2019: Research Perspectives in the Era of TransformationsPublisher
Design Management AcademyVersion
- AM (Accepted Manuscript)
Publisher statement
This is an Open Access Article. It is published under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY NC SA). Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-sa/4.0/Acceptance date
2019-03-12Publication date
2019Copyright date
2019ISBN
9781912769018ISSN
2632-0045Publisher version
Language
- en