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Service design meets strategic action: Exploring new tools for activating change

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conference contribution
posted on 09.06.2021, 15:50 by Laura Santamaria, Ksenija KuzminaKsenija Kuzmina
Design can positively contribute towards the highly complex social, economic and environmental problems we face today. One key area in design for social change is to empower citizens to activate change that disrupts built-in systemic inequalities and exploitative practices. This workshop presents the ‘Action Heroes Journey’, a resource kit co-developed by designers and CitizensUK community organisers to enable active citizen participation in public life. Based on Joseph Campbell’s (2008) Hero’s Journey storytelling framework, the toolkit integrates methods from service design and community organising and is aimed to help users to discover and align their personal values with the future development of their community. Although the resource was co-designed with and for young people initially, the archetypal structure allows the embedding of vernacular goals and meanings – i.e. increasing leadership, participation and co-creation that is meaningful at a personal level. It also connects with other stakeholder’s priorities, for example, NGOs and local government citizen and sustainability strategies. Participants will learn how service design can be used to develop creative leadership capacity and enhancing wider and more diverse engagement in the socio-political sphere.

History

School

  • Loughborough University London

Published in

ServDes 2020, Tensions, Paradoxes + Plurality. Proceedings of the ServDes.2020 Conference

Pages

633-641

Source

ServDes 2020, Tensions, Paradoxes + Plurality

Publisher

Linköping University Electronic Press

Version

VoR (Version of Record)

Publisher statement

This paper was published in the ServDes.2020 Tensions, Paradoxes and Plurality Conference Proceedings. The definitive published version is available at https://ep.liu.se/en/conference-article.aspx?series=ecp&issue=173&Article_No=82

Publication date

2020-12-22

ISBN

9789179297794

ISSN

1650-3686

eISSN

1650-3740

Book series

Linköping Electronic Conference Proceedings; 173

Language

en

Editor(s)

Yoko Akama; Liam Fennessy; Sara Harrington; Anna Farago

Location

Melbourne, Australia

Event dates

2nd February 2021 - 5th February 2021

Depositor

Dr Ksenija Kuzmina . Deposit date: 1 April 2021

Article number

82

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