Should export marketing be cross-functional? An investigation of the interface between export and non-export organizational functions
conference contribution
posted on 2016-06-09, 11:02 authored by Itzhak Gnizy, John Cadogan, Joao Oliveira, Asmat NizamShould export marketing be cross-functional? An investigation of the interface between export and non-export organizational functions
History
School
- Business and Economics
Department
- Business
Published in
CIMaR Annual ConferenceCitation
GNIZY, I. ... et al., 2015. Should export marketing be cross-functional? An investigation of the interface between export and non-export organizational functions. Presented at: CIMaR Annual Conference, Vienna, Austria, May 13-15, 2015.Publisher
CIMaRVersion
- AM (Accepted Manuscript)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Acceptance date
2015-03-12Publication date
2015Notes
This is a structured abstract.Language
- en
