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Should export marketing be cross-functional? An investigation of the interface between export and non-export organizational functions

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conference contribution
posted on 09.06.2016, 11:02 by Itzhak Gnizy, John Cadogan, Joao Oliveira, Asmat Nizam
Should export marketing be cross-functional? An investigation of the interface between export and non-export organizational functions

History

School

  • Business and Economics

Department

  • Business

Published in

CIMaR Annual Conference

Citation

GNIZY, I. ... et al., 2015. Should export marketing be cross-functional? An investigation of the interface between export and non-export organizational functions. Presented at: CIMaR Annual Conference, Vienna, Austria, May 13-15, 2015.

Publisher

CIMaR

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

12/03/2015

Publication date

2015

Notes

This is a structured abstract.

Language

en

Location

Vienna, Austria

Usage metrics

Loughborough Publications

Keywords

Exports