- Sport, Exercise and Health Sciences
Published inEuropean Sport Management Conference
CitationMANOLI, A.E., 2017. Strategic brand management vs brand misconceptions in the English Premier League. Presented at the 25th European Sport Management Conference (EASM 2017), Bern and Magglingen, Switzerland, 5th-8th September 2017.
PublisherEuropean Association for Sport Management
VersionAM (Accepted Manuscript)
Publisher statementThis work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/
NotesThis is a conference paper.