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Strategic brand management vs brand misconceptions in the English Premier League

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conference contribution
posted on 16.08.2017, 10:59 authored by Argyro Elisavet ManoliArgyro Elisavet Manoli
Strategic brand management vs brand misconceptions in the English Premier League

History

School

  • Sport, Exercise and Health Sciences

Published in

European Sport Management Conference

Citation

MANOLI, A.E., 2017. Strategic brand management vs brand misconceptions in the English Premier League. Presented at the 25th European Sport Management Conference (EASM 2017), Bern and Magglingen, Switzerland, 5th-8th September 2017.

Publisher

European Association for Sport Management

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

01/06/2017

Publication date

2017

Notes

This is a conference paper.

Publisher version

Language

en

Location

Bern, Switzerland

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Keywords

Exports