EASM brand management.pdf (35.4 kB)
Strategic brand management vs brand misconceptions in the English Premier League
conference contribution
posted on 2017-08-16, 10:59 authored by Argyro Elisavet ManoliStrategic brand management vs brand misconceptions in the English Premier League
History
School
- Sport, Exercise and Health Sciences
Published in
European Sport Management ConferenceCitation
MANOLI, A.E., 2017. Strategic brand management vs brand misconceptions in the English Premier League. Presented at the 25th European Sport Management Conference (EASM 2017), Bern and Magglingen, Switzerland, 5th-8th September 2017.Publisher
European Association for Sport ManagementVersion
- AM (Accepted Manuscript)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Acceptance date
2017-06-01Publication date
2017Notes
This is a conference paper.Publisher version
Language
- en
