This paper is concerned with how centralization and specialization drive organizational
creativity, the latter’s relationship with financial performance, and the moderating effects
of managerial resources and responsiveness. The study was conducted in Mexico and
China, on a sample of export decision-makers, with particular attention paid to crossnational measurement invariance.
History
School
Business and Economics
Department
Business
Source
Global Marketing Conference GAMMA (2020)
Publisher
Global Alliance of Marketing & Management Associations