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The Fair Energy Mark in the making: framing a citizen-led campaign by participatory design

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conference contribution
posted on 15.01.2020, 09:28 authored by Laura Santamaria
There is a growing understanding that design can positively contribute towards highly complex social, economic and environmental problems we face today. One key area is citizen empowerment to change built-in systemic inequalities and exploitative practices. This paper presents a design intervention that explored citizen empowerment in the context of The Fair Energy Mark campaign, a citizen-led action aimed to raise practice standards and address power imbalances in the energy supply sector. The project-based investigation explored the tensions emerging between expert–diffuse design in the process of elaboration of campaign branding and communication strategy. The researchers experimented with new tools that enabled an open participatory process of campaign framing, but also facilitated fluid knowledge exchange between participants through experiential learning. The investigation contributes some conceptual constructs to discuss strategic design management practice in the socio-political sphere. Furthermore, the research identified that a closer integration of design and communicative action theories, and participatory design and community organising methodologies present promising opportunities to amplify the impact of design research for social change.

History

School

  • Loughborough University London

Published in

Design Research for Change

Pages

357-353

Source

Design Research for Change Symposium (DR4C)

Publisher

Lancaster University

Version

AM (Accepted Manuscript)

Publisher statement

Reproduced with permission of the publisher

Acceptance date

17/07/2019

Publication date

2019-12-12

Copyright date

2019

ISBN

9781862203693

Language

en

Editor(s)

RODGERS, Paul A.

Location

Design Museum, London

Event dates

11th December 2019 - 12th December 2019

Depositor

Dr Laura Santamaria. Deposit date: 15 January 2020