The changing channel power relationship between customers and dealerships in the retail automotive sector
Published inAcademy of Marketing
CitationSAKER, J.M., TAYLOR-WEST, P. and GRZESINSKI, A., 2016. The changing channel power relationship between customers and dealerships in the retail automotive sector. Presented at Radical Marketing: Academy of Marketing Conference, Newcastle Business School, 4-7th. July.
PublisherAcademy of Marketing, Newcastle Business School
VersionAM (Accepted Manuscript)
Publisher statementThis work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/
NotesThis is a conference paper.
LocationNewcastle Business School