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The ‘floating’ role of marketing in football clubs

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conference contribution
posted on 2017-08-17, 08:31 authored by Argyro Elisavet Manoli
The ‘floating’ role of marketing in football clubs

History

School

  • Sport, Exercise and Health Sciences

Published in

Sport Management Association of Australia and New Zealand Conference

Citation

MANOLI, A.E., 2017. The ‘floating’ role of marketing in football clubs. Presented at the Sport Management Association of Australia and New Zealand (SMAANZ) Conference, Gold Coast, Australia, 29 November - 1 December 2017.

Publisher

SMAANZ

Version

  • AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

2017-07-17

Publication date

2017

Notes

This is a conference abstract presented at the 2017 SMAANZ conference.

Publisher version

Language

  • en

Location

Gold Coast, Australia

Administrator link

Usage metrics

    Loughborough Publications

    Categories

    Keywords

    Marketing strategyMarketing goalsMarketing targetsFootball marketingEnglish Premier LeagueMedical and Health Sciences not elsewhere classified

    Licence

    CC BY-NC-ND 4.0

    Exports

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