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The image impact of second-order mega-events: a case study of the 2014 Commonwealth Games

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conference contribution
posted on 17.05.2016, 11:02 authored by James Andrew KenyonJames Andrew Kenyon, Guillaume S.P. Bodet, Clare Mackay
The overall aim of this research, located within the critical realist research paradigm, and underpinned by social representation theory, is to evaluate the domestic image impact of hosting the 2014 CG for the city of Glasgow, and in doing so, determine the extent to which hosting this event represents an appropriate strategy to improve the city’s domestic image.

History

School

  • Sport, Exercise and Health Sciences

Published in

The 24th European Association for Sport Management Conference

Citation

KENYON, J.A., BODET, G.S.P. and MACKAY, C., 2016. The image impact of second-order mega-events: a case study of the 2014 Commonwealth Games. IN: The 24th European Association for Sport Management Conference (EASM 2016), Warsaw,Poland, 7-10th Sept.

Publisher

European Association for Sport Management.

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

27/04/2016

Publication date

2016

Notes

This paper is a conference paper.

Publisher version

Language

en

Location

Warsaw School of Tourism and Hospitality Management, Poland