The image impact of second-order mega-events: a case study of the 2014 Commonwealth Games
conference contributionposted on 17.05.2016, 11:02 by James Andrew KenyonJames Andrew Kenyon, Guillaume S.P. Bodet, Clare Mackay
The overall aim of this research, located within the critical realist research paradigm, and underpinned by social representation theory, is to evaluate the domestic image impact of hosting the 2014 CG for the city of Glasgow, and in doing so, determine the extent to which hosting this event represents an appropriate strategy to improve the city’s domestic image.
- Sport, Exercise and Health Sciences