The image impact of second-order mega-events: a case study of the 2014 Commonwealth Games
conference contributionposted on 2016-05-17, 11:02 authored by James Andrew KenyonJames Andrew Kenyon, Guillaume S.P. Bodet, Clare Mackay
The overall aim of this research, located within the critical realist research paradigm, and underpinned by social representation theory, is to evaluate the domestic image impact of hosting the 2014 CG for the city of Glasgow, and in doing so, determine the extent to which hosting this event represents an appropriate strategy to improve the city’s domestic image.
- Sport, Exercise and Health Sciences
Published inThe 24th European Association for Sport Management Conference
CitationKENYON, J.A., BODET, G.S.P. and MACKAY, C., 2016. The image impact of second-order mega-events: a case study of the 2014 Commonwealth Games. IN: The 24th European Association for Sport Management Conference (EASM 2016), Warsaw,Poland, 7-10th Sept.
PublisherEuropean Association for Sport Management.
- AM (Accepted Manuscript)
Publisher statementThis work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/
NotesThis paper is a conference paper.