easm_2016_abstract_KENYON_et_al.pdf (17.23 kB)
Download fileThe image impact of second-order mega-events: a case study of the 2014 Commonwealth Games
conference contribution
posted on 2016-05-17, 11:02 authored by James Andrew KenyonJames Andrew Kenyon, Guillaume S.P. Bodet, Clare MackayThe overall aim of this research, located within the critical realist research paradigm, and underpinned by social representation theory, is to evaluate the domestic image impact of hosting the 2014 CG for the city of Glasgow, and
in doing so, determine the extent to which hosting this event represents an appropriate strategy to improve the city’s domestic image.
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