The image impact of second-order mega-events: a case study of the 2014 Commonwealth Games

Kenyon, James Andrew; Bodet, Guillaume S.P.; Mackay, Clare

easm_2016_abstract_KENYON_et_al.pdf (17.23 kB)

The image impact of second-order mega-events: a case study of the 2014 Commonwealth Games

conference contribution

posted on 2016-05-17, 11:02 authored by James Andrew KenyonJames Andrew Kenyon, Guillaume S.P. Bodet, Clare Mackay

The overall aim of this research, located within the critical realist research paradigm, and underpinned by social representation theory, is to evaluate the domestic image impact of hosting the 2014 CG for the city of Glasgow, and in doing so, determine the extent to which hosting this event represents an appropriate strategy to improve the city’s domestic image.

History

School

Sport, Exercise and Health Sciences

Published in

The 24th European Association for Sport Management Conference

Citation

KENYON, J.A., BODET, G.S.P. and MACKAY, C., 2016. The image impact of second-order mega-events: a case study of the 2014 Commonwealth Games. IN: The 24th European Association for Sport Management Conference (EASM 2016), Warsaw,Poland, 7-10th Sept.

Publisher

European Association for Sport Management.

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/