Loughborough University
Bawa-K-1186.pdf (89.75 kB)

The mass media as a tool for sanitation marketing and hygiene promotion: a case study

Download (89.75 kB)
conference contribution
posted on 2018-02-12, 15:09 authored by Kitchinme Bawa, Esther Bitrus
The case study is the Sanitation Micro Credit Revolving Fund Scheme for Poor Female Headed Households in urban slums (Informal Settlements) in Jos Metropolis. It is implemented by a local Non Governmental Organization called COWAN (Country Women Association of Nigeria), Plateau State Chapter and funded by UN Habitat. UN Habitat and the Country Women Association of Nigeria are in partnership to implement the sanitation project in three informal settlements in Jos metropolis namely: Jenta, Tudun Wada and Rankeng-Gyel. The project aims to provide improved and affordable sanitation facilities and hygiene promotion to poor female headed households. This is being done using micro credit, working with solidarity groups. For the social marketing, the electronic media (the radio) was used as the major medium for awareness raising and demand creation.



  • Architecture, Building and Civil Engineering

Research Unit

  • Water, Engineering and Development Centre (WEDC)

Published in

WEDC Conference


BAWA, K. and BITRUS, E., 2011. The mass media as a tool for sanitation marketing and hygiene promotion: a case study. IN: Shaw, R.J. (ed). The future of water, sanitation and hygiene in low-income countries - Innovation, adaptation and engagement in a changing world: Proceedings of the 35th WEDC International Conference, Loughborough, UK, 6-8 July 2011, 4pp.


© WEDC, Loughborough University


  • VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date



This is a conference paper.

Other identifier



  • en

Usage metrics

    WEDC 35th International Conference


    No categories selected