The moderating role of perceived resultant product innovativeness of Decathlon’s Paris2024 sponsorship on Indian consumers’ purchase intentions [Abstract]
conference contribution
posted on 2024-10-15, 14:30 authored by Mark Paul Gnana Soundarrajan, Peter DickensonPeter Dickenson<p>The moderating role of perceived resultant product innovativeness of Decathlon’s Paris2024 sponsorship on Indian consumers’ purchase intentions [Abstract]</p>
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School
- Sport, Exercise and Health Sciences
Source
Indian Sport Management Association (INSMA) 2024Version
- AM (Accepted Manuscript)
Acceptance date
2024-10-01Publisher version
Language
- en
Location
Mumbai, IndiaEvent dates
16th December 2024 - 16th December 2024Depositor
Dr Peter Dickenson. Deposit date: 10 October 2024Usage metrics
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