TheSixRelativeAdvantagesinMultichannelRetailWebSci19Zarifis.pdf (554.16 kB)
Download fileThe six relative advantages in multichannel retail for three-dimensional virtual worlds and two-dimensional websites
conference contribution
posted on 2019-07-02, 09:52 authored by Alex ZarifisMultichannel retail is now prevalent with retailers and consumers
utilizing a number of channels in parallel or in some instances in
an interconnected way. There is a degree of understanding on
what each channel can offer but the Relative Advantage of each
channel in relation to the others is less understood. This research
evaluates the Relative Advantage between the three channels of
three-dimensional Virtual Worlds, two-dimensional websites and
offline retail stores. The consumer’s preferences across the three
channels were distinguished across six Relative Advantages. The
three channels were then compared across the six Relative
Advantages identified. Participants showed a preference for
offline and 2D in most situations apart from enjoyment,
entertainment, sociable shopping, the ability to reinvent yourself,
convenience and institutional trust where the Virtual Worlds were
preferred.
History
School
- Business and Economics
Department
- Economics
Published in
11th International ACM Web Science Conference 2019Pages
363-372Citation
ZARIFIS, A., 2019. The six relative advantages in multichannel retail for three-dimensional virtual worlds and two-dimensional websites. Presented at the 11th ACM Conference on Web Science 2019, Boston, June 30 – July 3.Publisher
Association for Computing Machinery (ACM)Version
- AM (Accepted Manuscript)
Publisher statement
© ACM 2019. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in WebSci '19 Proceedings of the 11th ACM Conference on Web Science, http://doi.org/10.1145/3292522.3326038Acceptance date
2019-05-10Publication date
2019ISBN
9781450362023Publisher version
Language
- en