The t-shirt feels rough, it can’t be breathable – exploring the perception of sportswear

To better understand the perception of sportswear, this paper presents a comprehensive case study comparing the quality of sports t-shirts made from virgin polyester, mechanically recycled polyester and mechanically recycled polyester containing ocean plastic. Based on a field trial, controlled laboratory tests, and physical evaluation, the complex process of garment perception and the challenges of testing it were explored. The features offered by the different levels of garment evaluation were highlighted. The findings from the different levels of garment evaluation led to the hypothesis that in a scenario where consumers interact with sportswear primarily by touching and trying it on, such as in a purchase situation, consumers will make assumptions about physiological comfort, psychological comfort and overall comfort based on sensory/tactile comfort.