The truth?: Working towards an epistemology of visual communication design

This paper suggests that the visual communication design community does; it does not 'know' what it knows. Design has an abundance of rule of thumb beliefs that guide the designer, as long as the designer is operating within a familiar context. Design lacks a subject specific external guide, beyond our heuristics, outside our craft, that allows working designers to assess their work. In this paper the author examines some existing epistemologies of socially constructed domains, investigates the possibility of a vis com design epistemology toolbox.