Twitter based Analysis of Public, Fine-Grained Emotional Reactions to Significant Events.pdf (217.73 kB)
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Twitter based analysis of public, fine-grained emotional reactions to significant events

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conference contribution
posted on 09.12.2014, 12:27 by Martin SykoraMartin Sykora, Tom JacksonTom Jackson, Ann O'Brien, Suzanne ElayanSuzanne Elayan, Alexander Von Lunen
Due to the real-time nature and the value of social media content for monitoring entities and events of significance, automated sentiment analysis and semantic enrichment techniques for social media streams have received considerable attention in the literature. These techniques are central to monitoring social-media content, which is now becoming a significant business with commercial, institutional, governmental and law enforcement interest into its applications. Prior work in sentiment analysis especially has focused mostly on negative-positive sentiment classification tasks. Although numerous approaches employ highly elaborate and effective techniques with some success, the sentiment or emotion granularity is generally limiting and arguably not always most appropriate for real-world problems. In this paper a newly developed ontology based system is employed, to semantically enrich Tweets with fine-grained emotional states, in order to analyse the subjective public reactions to a wide selection of recent events. The approach detects a range of eight high-level emotions and their perceived strength (also known as activation level), specifically; anger, confusion, disgust, fear, happiness, sadness, shame and surprise. A set of emotional profiles for different events is obtained and an in-depth analysis of the emotional responses is presented. Recent events, such as the 2013 horsemeat scandal, Nelson Mandela’s death, September 11th remembrance anniversary, recent tube strikes in London are analysed and discussed. The feasibility and potential benefits of automated fine-grained emotional event response analysis from social-media is illustrated and further, future work suggested.

History

School

  • Business and Economics

Department

  • Business

Published in

European Conference on Social Media ECSM 2014

Pages

540 - 548

Citation

SYKORA, M.D. ... et al, 2014. Twitter based analysis of public, fine-grained emotional reactions to significant events. IN: Rospigliosi, A. and Greener, S. (eds). Proceedings of the European Conference on Social Media ECSM 2014, 10th-11th July 2014, University of Brighton, UK. Academic Conferences and Publishing International Limited, pp. 540 - 548.

Publisher

Academic Conferences and Publishing International Limited / © The Authors

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2014

Notes

This is a conference paper.

ISBN

9781910309285

ISSN

2055-7213

Language

en

Location

The European Conference on Social Media