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Understanding Users_ Intention to Verify Content on Social Media.pdf (428.91 kB)

Understanding users’ intention to verify content on social media platforms

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conference contribution
posted on 2023-09-07, 11:43 authored by Ahmad AsadullahAhmad Asadullah, Atreyi Kankanhalli, Isam Faik

The spread of inaccurate or “fake” content over social media platforms (SMP) has become a major societal challenge with significant social and political repercussions. Studies in the IS field have examined the credibility of online information as a key construct. However, little attention is paid to the behavior of individuals when faced with questionable information. This study draws from the elaboration likelihood model and theory of attribution to develop a research model that explains the conditions under which people verify messages that they receive and view over SMP. We theorize that message quality and the relational proximity of the sender influence the likelihood of verifying content, and that incongruence of the content with prior beliefs of the receiver moderates the influence of message quality on the intention to verify. We test our model using the vignette method with four scenarios. The initial results and implications of these results are discussed.

History

School

  • Loughborough Business School

Published in

PACIS 2018 Proceedings

Source

22nd Pacific Asia Conference on Information Systems (PACIS 2018)

Publisher

Association for Information Systems (AIS)

Version

  • VoR (Version of Record)

Rights holder

© The Authors

Publication date

2018-06-26

Copyright date

2018

ISBN

9784902590838

Language

  • en

Editor(s)

Motonari Tanabu; Dai Senoo

Location

Yokohama, Japan

Event dates

26th June 2018 - 30th June 2018

Depositor

Dr Ahmad Zaher Asadullah. Deposit date: 4 September 2023

Article number

251

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