Weaving the threads: Service innovation with textile artisan communities
conference contributionposted on 21.05.2018, 15:01 authored by Francesco Mazzarella, Val MitchellVal Mitchell, Andrew MayAndrew May, M. Carolina Escobar-Tello
This paper reports on a participatory case study conducted for a doctoral research project, investigating how service design can be used to activate textile artisan communities to transition towards a sustainable future. Using multiple service design and co-design methods, a meaningful intervention was activated within the context of a textile artisan community in Cape Town (South Africa). The service designer elicited tacit knowledge into compelling narratives and facilitated a process of making sense of sustainable futures. As a result, the artisans joined together as a community, with the common purpose of sharing information throughout the supply chain and making it accessible through a service platform. In conclusion, this paper discusses the diverse roles the service designer can play in order to activate meaningful social innovations with communities and outlines the limitations of this case study as well as recommendations for further research.