Charing Cross Road (City of Westminster Street Nameplate)

This adapted version of the City of Westminster street nameplate identifies and promotes 'Theatreland' in London's West End. The additional graphic element placed along the top edge of the sign strengthens the identity of a theatre cluster around the key areas of Shaftsbury Avenue, St. Martin's Lane, Seven Dials / St. Martin's Cross, and Covent Garden. Theatres are said to contribute £1 billion a year to London's economy, adding vitality to the city.