Home Improvement Personas

This set of personas represents archetypal owner-occupier families that live in solid wall (hard to treat) UK homes.

The process to create these personas is described in:

Haines, V and Mitchell, V, 2014. A persona-based approach to domestic energy retrofit. Building Research & Information, Special Issue: Energy retrofits of owner-occupied homes, Volume 42, Issue 4, 462-476.

http://dx.doi.org/10.1080/09613218.2014.893161

This work formed part of the CALEBRE Project (Consumer-Appealing Low Energy Technologies for Building Retrofitting) [grant number EP/G000387/1] funded by the Research Councils UK Energy Programme and E.ON, to whom the authors express their gratitude. Access to the underlying research data is restricted as participants may be identifiable.