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Home Improvement Personas

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posted on 29.04.2020 by Victoria Haines, Val Mitchell
This set of personas represents archetypal owner-occupier families that live in solid wall (hard to treat) UK homes.

The process to create these personas is described in:
Haines, V and Mitchell, V, 2014. A persona-based approach to domestic energy retrofit. Building Research & Information, Special Issue: Energy retrofits of owner-occupied homes, Volume 42, Issue 4, 462-476.
http://dx.doi.org/10.1080/09613218.2014.893161

This work formed part of the CALEBRE Project (Consumer-Appealing Low Energy Technologies for Building Retrofitting) [grant number EP/G000387/1] funded by the Research Councils UK Energy Programme and E.ON, to whom the authors express their gratitude. Access to the underlying research data is restricted as participants may be identifiable.

Funding

Consumer-Appealing Low Energy Technologies for Building Retrofitting ('CALEBRE')

Engineering and Physical Sciences Research Council

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