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M-Commerce Design Personas - Attitudes, Motivations, and Fashion App Design

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Version 4 2021-05-25, 12:36
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posted on 2021-05-25, 12:36 authored by Christopher J. ParkerChristopher J. Parker
Primary and Secondary personas generated from consumer research. These represent the two underlying populations of consumer in the fashion m-Commerce domain.

To Cite:
Parker, C. J. (2021). Multichannel Retail Personas. CC BY-NC-ND. Available at: https://doi.org/10.17028/rd.lboro.6211199


History

School

  • Design and Creative Arts

Department

  • Design