M-Commerce Design Personas - Attitudes, Motivations, and Fashion App Design
Version 4 2021-05-25, 12:36
Version 3 2019-05-30, 13:35
Version 2 2018-05-16, 09:16
Version 1 2018-05-03, 15:22
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posted on 2021-05-25, 12:36 authored by Christopher J. ParkerChristopher J. ParkerPrimary and Secondary personas generated from consumer research. These represent the two underlying populations of consumer in the fashion m-Commerce domain.<div><br></div><div>To Cite:</div><div>Parker, C. J. (2021). Multichannel Retail Personas. CC BY-NC-ND. Available at: https://doi.org/10.17028/rd.lboro.6211199<br></div><div><div><br></div><div><br></div></div>
History
School
- Design and Creative Arts
Department
- Design
