Loughborough University
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Narborough Road Colour Analysis of Retail Signage and Shop Fronts

posted on 2018-05-29, 13:51 authored by Johnny Xu

The visual research thus focuses on the meso level to explore colour and environment relations on Narborough Road, gathering a physical experience of colourscape through streetscape. 116 retail shops along Narborough Road have been documented and analysed in terms of corporate identity, corporate colour and colour combination of shop front and signage, as well as each retail design for their shop front and signage in corporate with individual brand strategy.