Loughborough University
3 files

Retail Colourscape of Narborough Road

posted on 2017-08-11, 11:14 authored by Johnny Xu
Narborough Road as a shopping environment uses the display and visual communication approaches of design to create more engaging and meaningful interaction with customers. Apart from the shop front and signage, the merchandise display in front of the shops, window display and posters on shop windows also contribute significant colours in visual perception.

In order to anaylse the retail colourscape of Narborough Road, it requires reviewing and rethinking of the delicate relation between visual objects and the built environments. The notion of documented retail colourscape of Narborough is to help to interpret the unique and dynamic aspects of street setting. Each image shown can be seen as a representation that intends to explain the structure of colourscape and process to construct colour identity of Narborough as a whole.


File format


Camera type

Digital Camera

Geographic location

Narborough Road, Leicester, UK

Date of image

January 2017