Loughborough University
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Window Display on Belgrave Road

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posted on 2018-05-29, 12:47 authored by Johnny Xu

A shop window helps to create a brand's image as equally important as brand signage. The window displays on Belgrave Road are not only showcasing the selling items to attract customers to the store, but more importantly is creating a story associated with the brand identity and style of the brand. A satisfied window is designed to successfully communicate a wide range of information including what the brand is about, and what culture the brand belongs to.