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Design and evaluation: end users, user datasets and personas

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Understanding the needs and aspirations of a suitable range of users during the product design process is an extremely difficult task. Methods such as ethnographic studies can be used to gain a better understanding of users needs, but they are inherently time consuming and expensive. The time pressures that are evident in the work performed by design consultancies often make these techniques impractical. This paper contains a discussion about the use of 'personas', a method used by designers to overcome these issues. Personas are descriptive models of archetypal users derived from user research. The discussion focuses on two case studies, the first of which examines the use of personas in the car design process. The second examines the use of personas in the field of 'inclusive design', as demonstrated by the HADRIAN system. These case studies exemplify the benefits 'data rich' personas contribute as opposed to 'assumption based' personas. © 2013 Elsevier Ltd and The Ergonomics Society.

History

School

  • Mechanical, Electrical and Manufacturing Engineering

Citation

MARSHALL, R. ... et al., 2015. Design and evaluation: end users, user datasets and personas. Applied Ergonomics, 46(B), pp.311-317.

Publisher

© Elsevier Ltd and The Ergonomics Society

Version

AM (Accepted Manuscript)

Publication date

2015

Notes

This article was published in the journal, Applied Ergonomics [© Elsevier Ltd and The Ergonomics Society] and the definitive version is available at: http://dx.doi.org/10.1016/j.apergo.2013.03.008

ISSN

0003-6870

eISSN

1872-9126

Language

en

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