DesigningHybridGifts_Revised.pdf (1.28 MB)

Designing hybrid gifts

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journal contribution
posted on 09.07.2020, 09:53 by Boriana Koleva, Jocelyn Spence, Steve Benford, Hyosun Kwon, Holger Schnädelbach, Emily Thorn, William Preston, Adrian Hazzard, Chris Greenhalgh, Matt Adams, Ju Row Farr, Nick Tandavanitj, Alice Angus, Giles Lane
Hybrid gifting combines physical artefacts and experiences with digital interactivity to generate new kinds of gifts. Our review details how gifting is a complex social phenomenon and how digital gifting is less engaging than physical gifting for both givers and receivers. Employing a Research Through Design approach, we developed a portfolio of four hybrid gifting experiences: an augmented advent calendar; edible music tracks; personalised museum tours; and a narrated city walk. Our reflection addresses three concepts: hybrid wrapping where physical gifts become wrapped in digital media and vice versa; the importance of effortful interactions that are visible and pleasurable; and the need to consider social obligation, including opportunities for acknowledgement and reciprocation, dealing with embarrassment, and recognising the distinction between giving and sharing. Our concepts provide guidance to practitioners who wish to design future gifting experiences while helping HCI researchers engage with the concept of gifting in a nuanced way.

Funding

European Union’s Horizon 2020 research and innovation programme under Grant No.: 727040 - the GIFT project.

History

School

  • Design

Published in

ACM Transactions on Computer-Human Interaction

Volume

27

Issue

5

Publisher

Association for Computing Machinery (ACM)

Version

AM (Accepted Manuscript)

Rights holder

© Owner/Author

Publisher statement

© Owner/Author 2020. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in ACM Transactions on Computer-Human Interaction, https://doi.org/10.1145/3398193.

Acceptance date

01/05/2020

Publication date

2020-08-03

Copyright date

2020

ISSN

1073-0516

eISSN

1557-7325

Language

en

Depositor

Dr Hyosun Kwon. Deposit date: 8 July 2020

Article number

37

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