Cadogan et al Export strategic orientation.pdf (344.68 kB)

Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions

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journal contribution
posted on 30.06.2016, 13:57 by John Cadogan, Nathaniel Boso, Victoria Story, Ogechi Adeola
This study finds that the form of relationship between export strategies – entrepreneurial orientation (EO) and export market orientation (MO) – and export sales performance is curvilinear and dependent on levels of intra-firm resource coordination capabilities. Findings from primary data drawn from new international ventures reveal that increased changes in combined EO and MO strategies lead to decreases in export sales performance. Results further indicate that when levels of resource coordination flexibility and MO are higher the effect of EO on performance is strengthened. However, when levels of MO increase in magnitude along with higher levels of resource coordination flexibility, the levels of sales performance decrease. A natural conclusion to draw is that new international ventures that develop their MO resources and align these with their intra-firm resource coordination competencies will fully realize the export sales benefits of their EO activities.

History

School

  • Business and Economics

Department

  • Business

Published in

Journal of Business Research

Citation

CADOGAN, J.W. ...et al., 2017. Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions. Journal of Business Research, 69 (11), pp. 5046-5052.

Publisher

© Elsevier

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

30/04/2016

Publication date

2017

Notes

This paper was accepted for publication in the journal Journal of Business Research and the definitive published version is available at http://dx.doi.org/10.1016/j.jbusres.2016.04.078.

ISSN

0148-2963

Language

es

Exports