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Fandom in the workplace: Multi-target identification in professional team sports

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journal contribution
posted on 17.03.2016 by Steve Swanson, Aubrey Kent
Team identification has been researched extensively from the perspective of the consumer. The current study proposes that employees working in professional sport may also be fans of their respective teams, and provides insight on the role of team identification in the workplace environment. Over 1100 business operations employees from the top profession sports leagues in North America participated, and results indicate that dual targets of identification exist simultaneously in this setting. Strong support is provided for the discriminant validity between organizational and team identification. Beyond the more established effects of organizational identification, the results provide evidence that team identification independently predicts key outcomes such as commitment, satisfaction, and motivation. The results add to the literature by introducing the concept of a sports team as an additional target of identification in the organizational context.
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School

  • Loughborough University London

Published in

JOURNAL OF SPORT MANAGEMENT

Volume

29

Issue

4

Pages

461 - 477 (17)

Citation

SWANSON, S. and KENT, A., 2015. Fandom in the workplace: Multi-target identification in professional team sports. Journal of Sport Management, 29(4), pp. 461-477.

Publisher

© Human Kinetics Publishing as accepted for publication

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2015

Notes

This paper was accepted for publication in the journal Journal of Sport Management and the definitive published version is available at http://dx.doi.org/10.1123/JSM.2014-0132

ISSN

0888-4773

Language

en

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