2014.06.28_Healthcare Self-Management Tools. Promotion or Prevention Regulatory Focus LUPIN version.pdf (883.53 kB)

Healthcare self-management tools: promotion or prevention regulatory focus? A scale (PR-PV) development and validation

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journal contribution
posted on 26.03.2015, 10:18 by Marzena Nieroda, Kathy Keeling, Debbie Keeling
Health self-management tools, believed to provide effective and cost-efficient healthcare, are often rejected by consumers. Regulatory focus theory (Higgins 2014) could facilitate adoption patterns of such tools by positioning adoption as matching/mismatching individual motivational concern: promotion/prevention focus. This research proposes that people perceive products as inherently promotion or prevention oriented, and matching person orientation to product orientation enhances tool uptake. The paper outlines the development of a scale measuring promotion/prevention characteristics of objects, providing evidence for dimensionality, convergent, discriminant, and predictive validity. The resulting PM-PV scale allows promotion/prevention categorization for personal healthcare tools with potential for wider generalization.

History

School

  • Business and Economics

Department

  • Business

Published in

Journal of Marketing Theory and Practice

Volume

23

Issue

1

Pages

57 - 74

Citation

NIERODA, M., KEELING, K. and KEELING, D.I., 2015. Healthcare self-management tools: promotion or prevention regulatory focus? A scale (PR-PV) development and validation. Journal of Marketing Theory and Practice, 23 (1), pp. 57 - 74.

Publisher

© Taylor and Francis Group

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2015

Notes

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Theory and Practice on 6th Jan 2015, available online: http://dx.doi.org/10.1080/10696679.2015.980174

ISSN

1069-6679

Language

en

Exports

Logo branding

Keywords

Exports